The newest launch from Net-a-Porter comes a shiny glossy magazine – Porter. The idea behind it is to promote their products on the website and the editorials are shot on beautiful top-models posing in all of Net-a-Porter’s finery.
Sure, the digital age is fast growing but Vogue, the fashion Bible still tops the cards in the editorial department. People want to know what’s out there and not just what’s online.
I for one don’t think it’s much of a competition.