Fun With Fashion

Italian apparel and accessories label Fendi, successfully took many of it’s patrons back in time!

Taking inspiration from an arcade for its new pop-up at Harrods, London making the shopping experience more of a game for consumers.

“Fendi Fun” ready-to-wear fashion, fur garments and accessories have been displayed in vending machines and hung from mechanical claws. Reminding consumers of their childhood games and memories.

Definitely a smart attempt to combat showrooming, as consumers will be inspired to purchase so they can be a part of the fun and games.

This pop up store opened on June 3, and it will run through till June 28 at Harrods,London. For those of you in London, Check this out!

LOVE the concept Fendi. I’m Definitely impressed!


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