This September, Paul Smith gets set for a season of music!
From Greene Street in New York to Via Manzoni in Milan, Boulevard Raspail in Paris and London’s Covent Garden, Paul Smith shops worldwide will host a series of events featuring some of the most hotly anticipated musicians in collaboration with Beat – a music magazine
That’s not it! To Add that Oomph factor, each performance will take place against he backdrop of new season men’s and women’s catwalk collections.
An exclusive event with around 50 people going to a maximum of 100 will be held in each of the above-mentioned boutiques. The atmosphere is sure to be cool, laid back, and rock-ish one to match the AW14 collection for sure!
These in-store events are sure to create buzz around the AW14 collection and bring more energy and dynamism!
Guess we’ll just have to wait and watch! I for one am Excited!