A Must Read: Why Luxury Brands Must Credit Crafts People?

In a recent article, on the coveted platform- Business Of Fashion, my dear friend & the very talented Fashion features director of Vogue India, Bandana Tewari wrote about European luxury brands who do not give credit to artisans in countries like India, though they employ their skills season after season.

A wonderful article, depicting the need of the hour. Let’s support this community that is is predominantly rural and remains largely un-corporatised. Which is today,,  at risk from an increasingly ruthless economic order that rewards mechanisation and massification over made-by-hand skills and ingenuity.

Read, Share & comment with your views.

Read the full article here http://www.businessoffashion.com/community/voices/discussions/how-can-traditional-craftsmanship-survive-in-the-modern-world/op-ed-luxury-brands-must-credit-craftspeople

 

 

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