IT IS OFFICIAL: Kenzo is H&M’s 2016 designer collaboration, hitting 250 stores around the world and online on November 3!
Takes me back to when they announced their first ground breaking collaboration with Karl Lagerfeld followed by iconic associations with Stella McCartney, Viktor & Rolf Anna Dello Russo, Comme des Garçons Jimmy Choo and many more.
Last year, H&M’s wildly successful association with Balmain which was sold out within minutes, saw endless queues and reports of riots outside a London outlet. The collection was everything you expected it to be – glamorous, sexy, young and of course embellished.
Something tells me H&M x Kenzo will be equally explosive, if not more. I am expecting lots of funky knitwear, bold prints, Kenzo’s vintage logo and a must have athleisure sweatshirt.
This is also the first time a LVMH brand is collaborating with H&M. This could perhaps open doors for H&M to associate with other brand under this French conglomerate in the future. I am hoping for H&M x Dior. Or H&M x Givenchy!
Here is a sneak peek at the collab.