We often associate a Luxury brand with the words opulence, extravagance, grandeur, so on and so forth!
What we tend to miss out on many a times is the initiatives taken by them in order to better our environment.
Yesterday, I happened to have stumbled upon an article which emphasized on how the Kering, the international powerhouse that houses the likes of brands such as Saint Laurent, Gucci, Bottega Veneta & Alexander McQueen to name a few, has most recently created a Materials Innovation Lab, an ‘in house’ centre dedicated to the research and development of sustainable and innovative textiles and made it available to it’s brands.
This got me interested into digging some more, here are some of the sustainable initiatives that some of the most Influential luxury brands out there are undertaking today!
Stella McCartney: McCartney’s line of eyewear is produced out of materials such as caster-oil seeds and citric acid. She has also taken the lead in environmentally friendly fashion by launching a new faux leather line that is created with over 50% vegetable oil.
Armani: Mr Armani, was featured on the list of designers to utilize environmentally friendly textiles such as hemp in his creations.
Valentino: Valentino released a statement stating that the fashion house will be eliminating all hazardous chemicals that are used throughout the entire production cycle by January 2020. In 2012, Valentino custom made a dress out of recycled bottles for The Help actress, Viola Davis that appeared stunning on the red carpet at the BAFTA awards
Pretty damn amazing right?